A storefront features a black facade with a gold "OBC off-black coffee" logo and a coffee bean icon.
A storefront features a black facade with a gold "OBC off-black coffee" logo and a coffee bean icon.
A storefront features a black facade with a gold "OBC off-black coffee" logo and a coffee bean icon.
A digital display inside a cafe shows the gold "OBC off-black coffee" logo alongside an image of a coffee cup.
A digital display inside a cafe shows the gold "OBC off-black coffee" logo alongside an image of a coffee cup.
A digital display inside a cafe shows the gold "OBC off-black coffee" logo alongside an image of a coffee cup.

Direction

Muted tones, tactile materials, and natural light combine to create a calm and inviting visual language, fostering a sense of warmth, approachability, and understated sophistication.

The interior of a modern cafe features a white service counter, black walls with a glowing "OBC" logo, and minimalist wooden furniture.
The interior of a modern cafe features a white service counter, black walls with a glowing "OBC" logo, and minimalist wooden furniture.
The interior of a modern cafe features a white service counter, black walls with a glowing "OBC" logo, and minimalist wooden furniture.
A rectangular black sign hangs from a building wall, featuring the gold "OBC off-black coffee" logo.
A rectangular black sign hangs from a building wall, featuring the gold "OBC off-black coffee" logo.
A rectangular black sign hangs from a building wall, featuring the gold "OBC off-black coffee" logo.

Outcome

A cohesive brand foundation thoughtfully designed to deliver a seamless in-store experience, a strong digital presence, and the flexibility to support future growth and evolving brand needs.

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